We are happy to announce to you the launch of our new Lexzur logo as part of the ongoing evolution of our company’s brand.
In the life of every company there comes a moment when you need to look closer at who you are or better who you’ve become and make that visible also for the others. That moment has come in Lexzur for quite a few months and our creative marketing team has been busy updating our visual identity to reflect what we are now and how our company is approaching many things today.
If you paid a bit of attention lately, we became more bold, sharp, and more focused visually. This blog should give you some clues about why. So, read on to find the story of the old and new Lexzur.
Lexzur team believe that smart Legal Teams & Firms need smart solutions. Lexzur is built using the latest and greatest web & security technologies. Our design and development team, backed with extensive industry experience, have the same passion for innovation and a common focus on building high-quality and innovative legal management solutions.
Goodbye to our previous logo
Our professional profile has grown and evolved over the last years, and now it is time to adapt. We have altered our logo to reflect who we are today and to symbolize our dynamic future.
With a lot of creativity sessions, we have chosen a new logo that is modern with key elements that convey our mission and orientation for growth, while remaining true to our longstanding reputation!
Our old logo did a really great job for our beginnings, but the time has come to move on.
We decided to go for something a lot more dynamic, solid, bold, serious and modern. Without going far from the old identity, we added more focus on the ‘perfectionism’ (represented by the bold fonts) and also went for a more mature and solid typeface. We kept the essentials but we have to keep in touch with the current pace of technology evolution. We believe the new logo you can see below does that a lot better.
Symbols
Rhombus
Rhombus contains vertical and horizontal directions. Hence, these lines and angles have formed their meaning in our minds. The shape represents authenticity, trust, stability, uniformity, honesty, equality, and security. The open-angle represents planning and implementing a growth strategy to develop new markets and expand our business to achieve new horizons.
The shape is perfect for communicating power, intelligence, stability, or just plain coolness. It used to represent professionalism for legal practitioners and stability and control for law firms and in-house legal teams.
Font
We went for Arial Rounded MT font which is solid, bold and mature enough to speak for our team. The number“4” is not a coincidence. The number 4 is a number of “being”, it is the number that connects mind-body-spirit with the physical world of structure and organization. Four symbolizes safety and security, the need for stability and strength on a solid foundation of values and beliefs. It represents the security that Lexzur offers to its users.
Revamp our corporate website
Along with announcing our new brand identity, we have revamped our corporate website. The new site delivers rich new content in a modern, clean, and organized layout to provide visitors with easy access to our solution information, highlighting our latest innovations in Legal Practice Management Solutions.
The new logo and brand identity reflect the bold, energetic and forward-looking culture of our company, and are designed to inspire and further elevate us as we continue to provide leading-edge legal management solutions for our current and upcoming customers.
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